Your affiliate program is already live, but not developing as strongly as it could? We analyse the program, publisher structure and performance, activate existing partners, recruit new publishers and systematically grow the channel.
An affiliate program does not grow simply because the technical setup exists. Publishers need to be approached, activated and developed. Promotions, commercial terms and creatives need regular attention. Internal teams often lack the time or specialist capacity to do this consistently.
Many partners may be registered in the program, while a large share delivers little or no meaningful performance.
New promotions, stronger placements and individual tests often emerge through direct communication. Without regular contact, potential remains untapped.
Suitable partners need to be identified, approached and convinced by the offer. Being listed in a network does not make that happen automatically.
Commissions, CPL or CPA rates, creatives and promotional mechanics can lose competitiveness over time or may not fit the publisher mix.
Affiliate marketing often competes with paid search, social, CRM and other channels for attention. Active publisher development then lacks resources.
Clicks, leads, sales, cancellations and publisher revenue are measurable. The key is turning those numbers into concrete decisions on partners, promotions and commercial terms.
Before discussing a longer-term engagement, we review your existing affiliate program. The goal is not a bloated presentation, but an initial practical assessment: what already works, where are the visible bottlenecks and which levers deserve a closer look?
You receive a concise assessment of the most important findings and concrete next steps. If we see meaningful potential together, we then discuss whether a longer-term program development mandate makes sense.
Request Affiliate Growth CheckThe free Growth Check is an initial assessment, not a full strategic audit. A detailed analysis of publisher and performance data requires appropriate access or exports.
Not every company needs the same affiliate model. konsilon can manage an existing partner program, add publishers through the konsilon Partner Network or provide the complete technical infrastructure for a closed Private Affiliate Network.
Existing publishers and partnerships can remain in place. A Private Network does not have to be opened to additional publishers from the konsilon Partner Network.
For companies that want additional reach and new distribution partners. konsilon connects advertisers with suitable publishers and handles the technical tracking and settlement through its own partner network.
For companies that already have their own publishers, distribution partners or an existing affiliate program and want to manage these partners in a dedicated closed infrastructure. Only selected partners receive access; opening the program to the full konsilon Partner Network is not required.
For companies that do not only need the technical affiliate infrastructure but want konsilon to actively manage the partner program. Depending on scope, konsilon provides both the infrastructure and operational affiliate management.
An existing affiliate program does not have to be rebuilt from scratch to work with konsilon. Depending on the current setup, we can work within the existing affiliate structure or migrate the program to the konsilon Partner Network infrastructure.
Existing publishers, commission models and partnerships can be retained where appropriate. Before any migration, we assess which partners are actually relevant, which technical requirements exist and whether a move makes commercial sense.
Switching networks is not an objective in itself. The goal is an affiliate structure that works reliably, is commercially sensible and can be managed efficiently.
As affiliate volume grows, network, technology and management costs can become material alongside publisher commissions. For larger programs, we therefore review not only publisher performance but also whether the current technical and organisational structure remains economically sensible.
An alternative infrastructure can be especially relevant when a stable publisher portfolio already exists and a broad public network structure is not required.
More on this topic: Optimising an affiliate program: 10 practical levers →
Already running an affiliate program or working with your own distribution partners?
Together, we assess which structure fits your program — existing network, konsilon Partner Network, Private Network or Managed Affiliate Management.
Our focus is not merely keeping an affiliate program operational. We actively work on publisher structure, partnerships, promotions and performance.
We review the current setup, publisher mix, commercial terms, performance and processes to identify the most important levers.
We distinguish between active, inactive and potentially relevant publishers and prioritise the partners where additional effort is justified.
We approach existing publishers directly, gather feedback and initiate new tests or additional placements.
We identify additional publishers that fit the offer and target audience and actively approach suitable partners.
Together, we develop promotions, offers and campaign angles publishers can use to address their audiences effectively.
We review whether commissions, CPL, CPA and other commercial terms are economically sensible and competitive for both advertiser and publisher.
We look beyond lead or sales volume and, where available, also consider validation, cancellations, conversion, publisher earnings and other relevant quality metrics.
Insights from publisher conversations, tests and performance data continuously feed into program management.
Publishers cannot always roll out a campaign at scale immediately. Especially with high-quality reach, growth often happens in several stages.
The publisher reviews the offer, target audience, commercial terms and permitted promotional methods.
The publisher decides whether and in which environment the campaign can be tested.
Depending on editorial, newsletter, checkout or promotion schedules, the first placement may take time.
New campaigns are often tested with limited traffic or a single placement first.
After the first results, we assess factors such as validation, conversion and publisher economics.
Additional volume only makes sense once campaign and traffic economics work for both sides.
Affiliate programs cannot be assessed seriously after only a few weeks. For setup, testing, analysis and development, our management engagements are generally designed for at least six months.
We analyse the program, data, publishers, commercial terms and historic development to define clear priorities for the coming months.
We approach relevant existing publishers, reactivate relationships and recruit additional suitable partners.
We test new placements and promotions, review performance, quality and publisher feedback, and adapt the setup.
Successful partnerships are developed further. At the end of the agreed period, we jointly assess which form of cooperation makes sense next.
You do not need to move your existing partner program to the konsilon Partner Network for our Affiliate Growth Management. We can work within your current infrastructure.
If new or particularly suitable publisher relationships emerge during the engagement, we can additionally assess whether selected partnerships should in future be handled directly through the konsilon Partner Network network.
Requirements are always:
The konsilon Partner Network is therefore an optional extension — not a requirement for Affiliate Growth Management.
You already run an affiliate program and want to get more from existing and new publisher relationships.
You want to distribute a suitable B2C campaign directly through the konsilon Partner Network to relevant publishers.
The service is aimed primarily at B2C companies that already run an affiliate program and want to develop the channel more actively.
A good fit when:
We can generally work within existing affiliate platforms and networks. We agree the technical environment before the engagement begins.
Note: Existing infrastructure may include AWIN, Webgains, ADCELL, CJ or comparable affiliate networks. konsilon is not an official partner of these providers.
Affiliate Management is not a switch for instant volume. An engagement is unlikely to make sense if:
In such cases, we prefer to say no early rather than start an engagement with little chance of success for either side.
Background on affiliate marketing and lead generation: B2C lead generation through partner marketing →
Let us identify where the potential lies and whether active development makes commercial sense for your company.
Request a free Affiliate Growth Check