Affiliate & Publisher Insights

Practical affiliate marketing
for the DACH market.

Field-tested thinking on publisher activation, partner economics, lead generation and campaign mechanics — written for advertisers and publishers.

Market Entry

Entering the German Market with Affiliate Marketing

How international brands can combine performance-based acquisition, publisher trust and consent-based first-party data to enter and grow in Germany and DACH.

9 min readRead article →
Affiliate Management

How to Optimise an Affiliate Program: 10 Practical Levers

Publisher structure, activation, recruiting, economics, testing and scaling — the levers that move an existing program forward.

10 min readRead article →
Affiliate Marketing

B2C Lead Generation with Partner Marketing: How It Works

How advertisers can use publishers for leads, registrations, activations and new customers on CPL, CPA or revenue-share models.

7 min readRead article →
Sampling

Product Sampling as a Performance Marketing Channel

How sampling can combine product experience, publisher distribution and measurable acquisition — including costs and operational risks.

8 min readRead article →
Advertisers

Have a campaign or an existing affiliate program?

We can assess the offer, economics, publisher fit and the best operating model.

Book a discovery call