B2C reach, leads and new customers through strong publishers
Whether you offer a product sample, sweepstake, free registration, trial or compelling introductory offer, we connect your campaign with suitable publishers and track the agreed result.
Which offer gives consumers a reason to act?
A campaign mechanic is the consumer-facing offer — for example a product sample, sweepstake or starter offer. The billable event is defined separately: a contact submission, registration, activation or purchase. Both are agreed before launch.
Free products & product samples
For consumers: Try or discover a product free of charge.
Objective: Build brand visibility, enable product trials and generate initial contacts.
Example: Confirmed sample request or completed request form.
Note: “Free” refers to the consumer offer. Shipping or campaign costs for the advertiser may still apply.
Sweepstakes
For consumers: A chance to win with a low-friction entry.
Objective: Reichweite, Markenbekanntheit, Contactgewinnung.
Example: Valid entry with the required consent.
Free registrations & account activations
For consumers: Access to a service, portal or offer without an immediate purchase requirement.
Objective: Acquire new users and introduce a platform or service.
Example: Confirmed new account, clearly distinguished from existing-user logins or existing accounts.
Free or discounted trials
For consumers: Experience the product or service during a free or discounted trial. Conditions depend on the individual offer.
Objective: Drive usage and product experience. Whether trial users later become paying customers depends on the offer.
Example: Activated trial access within an agreed period.
Discount, starter & voucher offers, cashback
For consumers: An attractive entry price or clear monetary benefit.
Objective: Generate first orders or new customers with a measurable conversion.
Example: Confirmed new-customer purchase or redeemed voucher.
Classic lead & contact campaigns
For consumers: Request information, an offer or a callback.
Objective: Generate contacts according to agreed criteria — from lower-cost email leads to concrete enquiries.
Example: A captured form contact that meets the agreed acceptance criteria. A completed form alone does not prove purchase intent or sales qualification.
What result do you want to achieve?
More contacts, new users or additional sales: we align the campaign with your objective. Before launch, we agree which event counts and how it is measured. These are separate campaign goals — not a guaranteed progression from contact to buyer.
Leads & contacts
Use case: Generate contacts for your offer — from lower-cost email leads to concrete enquiries.
Result: A captured contact that meets the agreed acceptance criteria.
Contact data alone does not prove purchase intent. The level of lead qualification is defined per campaign.
Registrations & activations
Use case: Acquire new users for your platform, app or offer.
Result: For example a confirmed new account or another specifically agreed activation.
Registration, activation and paying customer are different events. An existing-user login does not count as a new registration.
New customers & sales
Use case: Run campaigns for first orders or other agreed conversions.
Result: For example a confirmed first purchase that meets the agreed criteria.
A sale is not automatically a new customer. If new-customer acquisition is the goal, new-customer status and conversion must be verifiable.
Who is our partner network for?
You want to acquire consumers for your offer? We assess which campaign model and publishers fit your objective.
Brands & online shops
You want to build product awareness, enable trials or drive first orders — for example with product samples, starter offers or attractive price incentives.
Apps, platforms & digital offers
You want to acquire new users and reduce entry friction — for example with free access or a free/discounted trial.
Companies with lead and contact campaigns
You want to generate contacts for your offer — from higher-volume email leads to concrete enquiries. We agree the acceptance criteria before launch.
You manage campaigns for other companies? Agencies can also submit suitable client offers.
You do not need to switch networks to work with us
If your affiliate program already runs on an existing platform or network, we can work within that infrastructure. Our Affiliate Growth Management analyses the program, activates publishers, develops promotions and systematically grows existing partnerships. The konsilon Partner Network can be added later when useful.
Grow an existing affiliate programAlso available as a Private Affiliate Network
Not every partner program needs to be opened to the full network. Companies with existing publishers or sales partners can use the konsilon infrastructure as a closed Private Affiliate Network. If required, konsilon can also take over the operational affiliate management.
Learn more about Affiliate Management and Private Networks →Does your offer fit our network?
Do you have a free offer, trial, attractive introductory discount or want to generate B2C contacts? Tell us about your offer, target audience and desired result.
Request campaign reviewWhat you get
No guessing. Pay for agreed results.
Pay only for results
You define the objective. You pay when the agreed result is reached — whether a lead, sale or revenue-share conversion.
Publisher network across the DACH region
Access to high-reach publishers in Germany, Austria and Switzerland — across relevant verticals and audiences.
Individual campaign strategy
No one-size-fits-all setup. We analyse your target audience and build a campaign model that fits your business.
Transparent tracking
Transparent reporting shows which publisher delivers which results.
Structured campaign launch
We prepare the campaign technically and commercially and approach suitable publishers. When a publisher starts a test and how quickly meaningful volume develops depends on the offer, publisher and available inventory.
Direct contact
Direct access to Florian Ganz — no ticket system, no call centre.
You pay for what matters
We adapt the model to your business objective — not the other way around.
Before launch, we define the target event, acceptance criteria, tracking and compensation.
Cost per Lead
You pay a fixed amount per agreed lead — e.g. an enquiry or form contact that meets the defined acceptance criteria.
Cost per Action
Payment after a defined action — e.g. a purchase, registration or another pre-agreed event.
RevShare
You share an agreed percentage of attributable revenue. Requires reliable revenue tracking.
From enquiry to a scalable acquisition channel
Discovery call
We understand your offer, audience and budget. No hard sell — a real business discussion.
Strategy & setup
We develop the right campaign model and integrate you technically into our network.
Publisher activation
We activate suitable publishers and manage compliance and quality.
Optimisation & scaling
Ongoing monitoring, optimisation and scaling of the strongest channels.
Background and fundamentals: B2C lead generation through partner marketing →
Selected companies and campaigns
Which publisher environment fits your offer?
Not every offer fits every publisher. We assess where the consumer benefit is clear and where the desired action can be integrated naturally.
- Checkout placements
- Free products, samples or compelling starter offers can reach consumers in an existing purchase context — as an additional offer during or after another merchant’s checkout journey. Example: A free-product promotion shown after an online purchase.
- Deal & freebie portals
- Portals where the consumer benefit is the core proposition — for example strong discounts, vouchers or free offers. Example: A voucher offer promoted on a deal portal with a clear benefit.
- Email publishers
- A relevant newsletter can present your offer to a matching audience — for example a sweepstake, registration or trial. Example: A sweepstake promoted in a thematically relevant newsletter.
- Sweepstake & lead-generation portals
- Portals where participation or contact submission is part of the user experience — suitable for sweepstakes, free registrations and lead campaigns with agreed acceptance criteria. Example: A lead campaign on a portal where participation requires a completed form matching defined criteria.
We select publishers and placements based on your offer, target audience, permitted promotional methods and measurable target event.
Ready to scale leads and customer acquisition?
No anonymous self-service platform. We launch together with a strategy that fits your business.
Book an advertiser call