From invisible to visible —
5 days after launch
How IBEP, an engineering consultancy for energy technology and planning, appeared in ChatGPT, Gemini and Google after its website relaunch — with the first organic enquiry arriving seven days later.
first AI mention
desktop
mobile
lead
Strong technical expertise — but almost no digital visibility
IBEP is an established engineering consultancy for energy technology and planning in Fritzlar, Northern Hesse. Years of project experience, specialist expertise and satisfied clients. Digitally, however, the company was barely visible.
The old website was outdated, slow and not optimised for mobile. IBEP had little visibility for relevant Google searches and was not being surfaced in AI answers for energy consulting in the region.
New enquiries came almost entirely through referrals. A reliable digital acquisition channel was missing.
- Outdated website, not mobile optimised
- Single-digit PageSpeed score
- Little Google visibility for relevant keywords
- AI systems did not surface IBEP
- Leads came mainly through referrals
- No structured digital channel
- New website: fast, modern and GEO-ready
- PageSpeed 100 desktop · 96 mobile
- Visible in Google for local keywords
- Visible in ChatGPT, Gemini and Google
- First organic lead seven days after launch
- A working digital enquiry channel
What konsilon implemented before launch
The goal was a website that did more than look good: it needed the right technical and content foundations for Google, AI systems and enquiries.
Strategy & concept
Analysis of the starting point, target audience definition, keyword research and a GEO strategy for AI systems.
Design & structure
Modern professional design with a clear conversion structure and mobile-first implementation.
Copy & content
SEO- and GEO-oriented content with clear structure, relevant topics and stronger machine-readable signals.
Technical implementation
Fast loading through optimised code, compressed assets, caching and CDN delivery.
Local SEO & Google Business
Google Business Profile optimisation, local signals, NAP consistency and Schema.org markup.
GEO — visibility in AI systems
Structured technical and content measures intended to make IBEP easier for AI systems to understand and surface.
The new IBEP website
See the result in practice.
What happened after go-live
New IBEP website goes live
The new website goes live with PageSpeed 100 on desktop and 96 on mobile, with the planned SEO and GEO foundations in place.
Google indexing
Google crawls and indexes the new website; IBEP begins appearing for relevant local queries.
First AI mention
IBEP is surfaced in ChatGPT and Gemini for relevant regional energy-consulting queries five days after go-live.
First organic lead
The first organic enquiry arrives through the new website seven days after go-live, without paid media.
Measured outcomes
These are the observed results after launch:
Visible in:
“We did not expect to see real results that quickly. The first lead after seven days genuinely surprised us.”
— IBEP, Fritzlar · Northern Hesse
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