Generate B2C leads on a performance basis
We connect B2C offers with relevant consumers through publishers such as checkout partners, deal and coupon sites, product-testing and sweepstake environments, and selected email publishers. You pay for the agreed outcome, such as a valid lead, registration or new customer.
Build a measurable acquisition channel instead of simply buying contacts
The goal is not the largest possible contact volume. Audience, offer, publisher environment and economics need to fit. Before launch, we define what counts as a lead, which sources are permitted and when a campaign is economically ready to scale.
Reach users after a purchase
Checkout partners reach users in an existing purchase context. Relevant add-on offers, free promotions and suitable services can perform particularly well here.
Clear consumer benefit
Deal, coupon, cashback and freebie sites work best when the benefit is immediately clear and the requested action remains low-friction.
Let people try, not just see ads
Product-testing and sampling environments suit brands that want to combine product experience with registrations or another clearly defined lead objective.
Reach and contacts
Sweepstakes can generate substantial reach and contact volume. Consent, incentive, data quality and subsequent use therefore need particularly clear definitions.
Direct reach
Selected email publishers can deliver volume. Deliverability, audience fit, frequency and list quality are critical.
From contact to enquiry
Depending on the campaign, the target can range from a confirmed contact to a concrete enquiry. The quality level is defined before launch.
B2C offers with a clear reason to act
Publishers can only scale when consumers immediately understand why taking action is worthwhile. Clear benefits therefore tend to outperform complex offers without an immediate consumer advantage.
What CPL can you actually afford?
A CPL is only attractive if the leads convert into customers economically. We therefore look beyond the purchase price and assess the full acquisition economics.
Simplified example: if 10% of valid leads become customers and €100 acquisition budget is available per new customer, the calculated maximum CPL is €10. Validation costs, fixed costs and a safety margin still need to be considered.
From campaign idea to a scalable publisher channel
We do not start with maximum volume. First we define and test; then proven sources are expanded.
Review offer and objective
We define the audience, consumer benefit, conversion event, permitted promotion methods and commercial framework.
Tracking and criteria
Lead definition, duplicates, geo criteria, required fields, reversals and attribution are agreed before testing.
Activate publishers
Relevant partners review the campaign and launch controlled placements with measurable source attribution.
Evaluate quality
Publishers and placements are limited, optimised or scaled based on net validity, conversion and economics.
10,000–15,000 B2C leads per month in a client project
The case study shows operating data for a client running product-testing portals across several publisher sources, including gross vs net validity, CPL logic and stop-or-scale decisions.
View full case study →Frequently asked questions about B2C lead generation
What does B2C lead generation cost?
It depends on the target event, audience, acceptance criteria, quality level and available publishers. CPL campaigns pay a fixed amount per agreed valid lead. The key figure is the maximum CPL your unit economics can sustain.
Which B2C campaigns can konsilon run?
Strong fits include product samples, sweepstakes, free registrations, trials, coupon and starter offers, and contact or enquiry campaigns with a clear consumer benefit.
How is lead quality checked?
Acceptance criteria are defined before launch. Depending on the campaign, this can include duplicates, invalid data, geo criteria, required fields and other agreed rejection reasons. Publishers and placements are also evaluated separately.
How quickly can a campaign scale?
There is no credible one-size-fits-all promise. Publishers review new campaigns and often begin with limited volume. Scaling follows only after sufficient quality and economic data.
Does your B2C offer fit our publisher network?
Send us your offer, target audience, desired result and, if available, your current CPL or customer acquisition cost. We will assess whether a publisher test appears economically viable.
Review B2C campaign →